Metrostar and Rod Campbell appoint Marshmallow for Dear Zoo

Licensing agent Metrostar and author Rod Campbell have appointed Marshmallow Creative to create the first ever Dear Zoo style guide.

Rod, who created Dear Zoo in 1982 appointed Metrostar in October 2009 to represent Dear Zoo and their first task was to select a designer to work with Rod to style the brand.

Claire Potter and Keith Pashley of Metrostar discussed the brief with four agencies who all met with Rod. Marshmallow was appointed in February 2010.

Claire Potter comments :

"Given the very distinctive nature of this property it was very important to us that we found someone who could interpret it in a unique and compelling way. After a lot of searching we found Michelle Somerville and her team at Marshmallow. They immediately understood how to get the best out of this property and we are very much looking forward to presenting their work to licensees in a couple of months time."

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For further information, please contact Claire Potter