Brand Alliance acquires Viz apparel licences

Brand Alliance has acquired the rights to produce Viz apparel in t-shirts, loungewear and underwear. The deal was brokered by Claire Potter at licensing agent, Metrostar with Simon Hills of Brand Alliance.

Brand Alliance has already begun to present Viz to high street fashion stores and supermarkets with a view to getting product in store in summer 2010 and has received a large first order from ASDA for a Johnny Fartpants t-shirt.

Their appointment brings the number of Viz apparel licensees to four. Famous Forever, Push Merchandising and The Officers Club have already launched Viz ranges.

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For further information, please contact Claire Potter