Can you tell whether someone is a high or low earner simply by looking at them?
Supposing you could win their annual salary if you could?
Occupying the ‘Deal Or No Deal’ slot, ‘Win My Wage’ is Channel 4’s new big-money game show presented by Nick Hancock. Each day a different contestant tries to guess who is the highest earner amongst the 8 people in front of them. They have to whittle the group down to one – whose salary they’ll take away as their prize.
Will they pick the £75,000 a year company director or the £3000 a year part time dinner lady?
Trouble is there’s little to give the game away. Earners only speak to introduce themselves and wear the same clothing. So contestants rely on their instincts, pre-conceptions and prejudices. But will they guide them to the highest earner?
Series One Viewing Figures :-
- Over the course of 20 episodes, Win My Wage averaged 1.1m viewers. The best performing episode on Friday 20th July was watched by 1.4m viewers
- After 20 episodes, over 9.5m individuals had watched at least 3 consecutive minutes of any Win My Wage episode. This equates to 17% of all the viewing population in the UK
- On average, Win My Wage attracted 25% of all of the available viewers watching any terrestrial channel. Channel 4’s average share is c 10%
- Win My Wage held its own despite facing tough competition from shows such as Ready Steady Cook on BBC2, and Heartbeat/ Rosemary & Thyme on ITV1.
For more information:
Email: Claire Potter
Tel: 0207 317 0963
Mob: 07989 940181
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