June 25th 2006
Metrostar supports PACT RightsLab event

Metrostar, the licensing agency which specialises in helping television companies to extend their brands into consumer products is to exhibit at PACT's RightsLab event on June 28th and 29th in London.

Metrostar whose clients are predominantly TV producers and broadcasters is taking a pod at RightsLab to promote its range of licensing and merchandising services to the television industry.

Claire Potter, Metrostar's Managing Director comments "We are seeing an increasing interest in TV brands from the brand licensing and publishing communities but they often find them hard to access because since the new terms of trade, the producer landscape is more complex to navigate. Likewise licensing and publishing are unchartered territory for many production companies."

She added, "If a TV show has struck a chord with its audience, it will have licensing potential. Metrostar is about helping rights owners to realise that potential."

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Contact Claire Potter, Managing Director, Metrostar, 07989 940181

Notes to Editors:

Metrostar
Metrostar formed in 2004. It specialises in helping TV companies to generate new revenue streams, by licensing their programme brands into consumer products formats and by creating and managing web shops which sell programme merchandise.

Metrostar won the contract to manage the licensing for Flextech TV in June 2004 and the web shop in October 2004 and works with many independent programme makers.

Claire Potter began her career at Unilever and has held senior marketing positions with Ladbrokes, BBC Worldwide and the Guardian Media Group.

Steve Deakin-Davies has created and produced intellectual property for 14 years for clients including EMI, Carlton, and Polygram. He has also worked as a management consultant in global distribution and corporate finance for a number of large UK companies.