September 27th, 2007
Metrostar brings new game show, ‘Win My Wage’, to Brand Licensing Europe

Metrostar, the licensing and literary agent formed by ex-BBC Worldwide marketer Claire Potter, is bringing Hotbed Media’s ‘Win My Wage’ to Brand Licensing for the first time.

Occupying the ‘Deal Or No Deal’ slot, ‘Win My Wage’ is Channel 4’s new big-money game show presented by Nick Hancock.

Each day a different contestant tries to guess who is the highest earner among the eight people in front of them. They have to whittle the group down to one – whose salary they’ll take away as their prize. But will they pick the £75,000 a year company director or the £3,000 a year part time dinner lady?

Metrostar’s Claire Potter comments,

“This is a totally original and compelling game play. The most engrossing I have experienced since ‘Who Wants To Be A Millionaire’. There will be arguments in front TVs, consoles and mobiles once this gets out.”

Hotbed’s Emma Taylor adds,

“To begin with it looks like a breeze. The trouble is there’s little to give the game away. Earners only speak to introduce themselves and wear the same costume. Contestants rely on their instincts, pre-conceptions and prejudices and it’s remarkable how quickly the jitters set in when these let them down.”

Series one of ‘Win My Wage’ was screened on Channel 4 during July and August and attracted over 25% of the available audience. Channel 4’s average audience share is 8.9%.

In total, over 9 million people watched ‘Win My Wage’.

ends –

Contact Claire Potter, Metrostar, 07989 940181
Stand number : 459

Notes to Editors:

Metrostar
Metrostar specialises in helping TV companies to generate new revenue streams by extending their programme brands into consumer products and books. In addition to Kudos, clients include Fremantle, Optomen, Hotbed Media, Derek Acorah and Parallel Films.

Claire Potter began her career at Unilever and held senior marketing positions with Ladbrokes, BBC Worldwide and the Guardian Media Group before founding Metrostar.

Hotbed Media
Hotbed Media is an award-winning television production company occupying a four storey Grade II listed building in Birmingham's historic Jewellery Quarter. The company was created by Chief Executive Johannah Dyer in October 2000 and has since become one of the largest independent producers of network television outside London. Hotbed specialises in factual entertainment programmes and formats with programme credits including STAR PORTRAITS WITH ROLF HARRIS for the BBC, DATE MY DAUGHTER, EVERYTHING MUST GO and SOLUTION STREET for ITV and 100 WORST BRITONS and 100 WORST POP RECORDS for Channel 4. The company also has a feature film in development and in 2004, began to licence its programmes and formats internationally.